Google social lab
“Launch Google’s Tik Tok,” you say?
ABOUT
In 2022, I had the pleasure of being part of an incredible creative team that produced social media content for Google. While my main focus was on content creation, I also had the exciting opportunity to design and animate our sizzle reel. It was an added bonus to my responsibilities, allowing me to showcase my motion design skills within the team.
TEAM OBJECTIVEs
Grow Google’s social media channels to drive relevance & connectivity with Gen Z audiences.
Help launch the brand’s first presence on TikTok – Gen Z’s preferred social media.
content creation
Adapting to the team's evolving needs, I found myself embracing a new role, transitioning from motion design to content creation. The process of curating engaging stories, brainstorming innovative ideas, and bringing them to life became my new source of inspiration. This shift not only fueled my creative spirit but also fostered closer collaborations and a greater sense of creative versatility.
Tik Toks & Instagram Reels
INSTAGRAM POSTS
Logo animation
Google Logo Animation I made for the Christmastime Spot: Meet Santa
my roles
Sizzle Reel: Art Direction, Design, Animation
Social Media Content: Art Direction, Content Creation, Design
Meet Santa: Logo Animation
business
Clients: Google and Google Maps
Agency: Revere, a subset of Edelman Inc.