james charles: instant influencer s1
Social Media Campaign: Motion Design & Video Editing
Brief
Develop a 360 social campaign that drives awareness around this new series and taps into the conversation among the YouTube beauty community. Design a cohesive social brand identity for the original series that can be executed across all social content and given to talent to share on their channels.
Role:
Created motion tests based on key art and mood-board and integrated them into our social design style guide. Created custom subtitle designs, countdowns, quote cards, scene lifts and various other motion graphics for pre-premiere, week-to-week, and finale content.
motion approach
Kinetic type using wipe-on brush transitions and gradient sweeps to reflect the color and movement of makeup application.
weekly countdowns
Animated Quote Cards
custom captioning
For custom captions, the style leans into the glitter and glam of beauty by using a wipe to reveal motion with a rainbow gradient to white transition for emphasis.
Credits
Art Director: Natalie Dallenbach
Motion Designer: Sammi Arman
Designers: Natalie Dallenbach, Sammi Arman, Paige Ehlers