justin bieber: seasons

Social Media Campaign: Motion Design & Video Editing

Brief

Heighten the anticipated resurgence of Justin Bieber’s music career in a new raw and personal docuseries. We launched a campaign focused on intimate and honest micro-moments that reintroduced Justin’s artistry through his professional and personal relationships. We designed organic assets, as well as a paid creative campaign launched on the YouTube brand handle.

Role

Acted as motion design lead for entire campaign, designed assets to align with the show’s visual key art, created motion tests, edited various trailers for pre-premiere content and in-season content.

Instagram Paid Creative

Credits

Art Direction: Natalie Dallenbach
Motion Design: Sammi Arman
Video Editing: Sammi Arman and Natalie Dallenbach