Beer can chicken beer
Earned Creative Campaign; Motion Design
brief
Bring awareness to Perdue as a relevant brand, while allowing the brand to promote a new Perdue chicken usage through on-trend Beer Can Chicken cooking.
role
I collaborated with a talented designer and cel animator to create the video asset for the launch of limited-edition brew, Beer Can Chicken Beer. My role primarily encompassed bringing each style-frame to life with 2D animation.
social assets
CREDITS
Client: Perdue
Agency: Mustache
2D Animation & Compositing: Sammi Arman
Cel Animation: Scott Palazzo
Design: Josefina Preumayr
Sound: Jae Lee
Creative Direction: Will Bystrov