Beer can chicken beer

Earned Creative Campaign; Motion Design

brief

Bring awareness to Perdue as a relevant brand, while allowing the brand to promote a new Perdue chicken usage through on-trend Beer Can Chicken cooking.

 
 

role

I collaborated with a talented designer and cel animator to create the video asset for the launch of limited-edition brew, Beer Can Chicken Beer. My role primarily encompassed bringing each style-frame to life with 2D animation.

 

social assets

 

CREDITS

Client: Perdue

Agency: Mustache

2D Animation & Compositing: Sammi Arman

Cel Animation: Scott Palazzo

Design: Josefina Preumayr

Sound: Jae Lee

Creative Direction: Will Bystrov