This video teaches patients how to perform the Valsalva maneuver, which equalizes the pressure in the middle ear by letting air enter along the Eustachian tube. If you have frequent, painful pressure in your ears, this maneuver can help relieve it.
I chose the two most common scenarios, swimming and flying, where the Valsalva Maneuver comes in handy, to give the viewer an accurate sense of its relevance. Both environments have a summer theme: a pool in a tropical dreamlike location, and a plane perhaps on its way to a vacation destination, indicative of the piece's June release.
Digital painting was selected as a medium to achieve the textured illustrative style. The essence of the warm summer months is captured by a mixture of cool and warm colors and gritty textures.
Rotoscoping helped as a reference.
Design and Animation: Sammi Arman
Made for Rendia Inc.
Rendia Inc. is a software company that specializes in enhancing the patients' experiences with their doctors. Rendia works to empower patients to make informed health decisions by creating memorable graphics for waiting rooms, social media use, patient emails and website uploads.